Unleashing corporate communications via social media : a UK study of brand management and conversations with customers

Griffiths, M; McLean, R

doi:10.1362/147539215X14373846805789

All Outputs (3)

Securing Multiple Digital Identities (2015)
Journal Article
Kutar, M., Griffiths, M., & Fletcher, G. (2015). Securing Multiple Digital Identities. ITNOW, 57(3), 28-29. https://doi.org/10.1093/itnow/bwv068

Maria Kutar, Marie Griffiths and Gordon Fletcher look at how we can secure the increasing problem of multiple digital identities.

Preparing women for breast screening mammography : a feasibility study to determine the potential value of an on-line social network and information hub (2015)
Journal Article
Robinson, L., Griffiths, M., Wray, J., Ure, C., Shires, G., Stein Hodgins, J., …Hilton, B. (2015). Preparing women for breast screening mammography : a feasibility study to determine the potential value of an on-line social network and information hub. Radiography, 21(4), 308-314. https://doi.org/10.1016/j.radi.2015.07.004

This feasibility study explored the attitudes of women towards social media for support about breast screening mammography. It sought their ideas about what a dedicated breast screening hub or Digital Support Network (DSN) might comprise; how they wo... Read More about Preparing women for breast screening mammography : a feasibility study to determine the potential value of an on-line social network and information hub.

Unleashing corporate communications via social media : a UK study of brand management and conversations with customers (2015)
Journal Article
Griffiths, M., & McLean, R. (2015). Unleashing corporate communications via social media : a UK study of brand management and conversations with customers. Journal of Customer Behaviour, 14(2), 147-162. https://doi.org/10.1362/147539215X14373846805789

This paper reports on a small-scale UK based study that explores the impact of social media adoption and use on corporate communications and brand image. The study was structured around an empirical research study including discourse and textual anal... Read More about Unleashing corporate communications via social media : a UK study of brand management and conversations with customers.