Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective
(2020)
Thesis
Christopoulos, C. Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective. (Thesis). University of Salford
In the recent past, there has been an increasing interest in the topic of personal values and their influence on end-users’ behaviour in the context of both commercial and political environment. However, there has been little research aimed at linkin... Read More about Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective.