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All Outputs (7)

Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector. (2024)
Thesis

Cause relate marketing (CRM) is one of the several forms of corporate social
responsibility (CSR) initiatives in which brands link the sale of products, and services
to the support for a cause or charity (NGO). Online CRM is a strategic and tactica... Read More about Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector..

Exploring the antecedents of “deep” eWOM providing behaviour in mobile shopping: a multi-country study (2023)
Journal Article

Purpose
The study aims to look at deep eWOM providing behaviour in m-commerce and attempts to explore its antecedents. Personalisation is proposed as an indirect antecedent of deep eWOM providing behaviour mediated by hedonic and utilitarian value p... Read More about Exploring the antecedents of “deep” eWOM providing behaviour in mobile shopping: a multi-country study.

An investigation of the push–pull factors influencing student selection of higher education: The case of Arabian Gulf students in the UK (2021)
Journal Article
Qassem Hailat, K., Alsmadi, S., Nassar, M., & B. Chung, S. (2021). An investigation of the push–pull factors influencing student selection of higher education: The case of Arabian Gulf students in the UK. Journal of Public Affairs, 22(4), e2657. https://doi.org/10.1002/pa.2657

The internationalization of students in tertiary education has increased worldwide for the past 20 years. International students (IS) are considered consumers of Higher Education (HE) in host countries and are often a significant contributor to many... Read More about An investigation of the push–pull factors influencing student selection of higher education: The case of Arabian Gulf students in the UK.

Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market (2020)
Thesis
Chang, C.-C. Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market. (Thesis). University of Salford

The next enormous trend in the technology domain following on from computers, laptops, tablets and smartphones is predicted to be in the market of wearable sports technology products (WSTPs), with analysts expecting this market to be worth over $150... Read More about Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market.