All Outputs (2)

Promoting pro-environmental behaviour through augmented reality and persuasive informational power: a pilot study (2019)
Journal Article
Coen, S., Fantinelli, S., & Drumm, I. (2019). Promoting pro-environmental behaviour through augmented reality and persuasive informational power: a pilot study. Human Affairs, 29(3), 339-351. https://doi.org/10.1515/humaff-2019-0028

This pilot study examined the idea that use of a mobile technology can have positive consequences for both individual users and, indirectly, for society. The augmented reality (AR) application used is defined as persuasive technology, because it is i... Read More about Promoting pro-environmental behaviour through augmented reality and persuasive informational power: a pilot study.

News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels (2019)
Thesis
Alabdalkarim, S. (in press). News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels. (Thesis). University of Salford

This research is an attempt to examine the use of news programmes as a means of branding television news channels in the Arab World. The researcher used a quantitative content analysis of the news programmes as well as semi-structured interviews with... Read More about News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels.