All Outputs (3)

Case studies in applying data mining for churn analysis (2017)
Journal Article
Lomax, S., & Vadera, S. (2017). Case studies in applying data mining for churn analysis. International Journal of Conceptual Structures and Smart Applications, 5(2), 22-33. https://doi.org/10.4018/ijcssa.2017070102

The advent of price and product comparison sites now makes it even more important to retain customers and identify those that might be at risk of leaving. The use of data mining methods has been widely advocated for predicting customer churn. This pa... Read More about Case studies in applying data mining for churn analysis.

A social norms approach to changing school children’s perceptions of tobacco usage (2017)
Journal Article
Sheikh, A., Vadera, S., Ravey, M., Lovatt, G., & Kelly, G. (2017). A social norms approach to changing school children’s perceptions of tobacco usage. Health Education, 117(6), 530-539. https://doi.org/10.1108/he-01-2017-0006

Purpose: Over 200,000 young people in the UK embark on a smoking career annually, thus continued effort is required to understand the types of interventions that are most effective in changing perceptions about smoking amongst teenagers. Several auth... Read More about A social norms approach to changing school children’s perceptions of tobacco usage.

A convolutional neural network to classify American Sign Language fingerspelling from depth and colour images (2017)
Journal Article
Ameen, S., & Vadera, S. (2017). A convolutional neural network to classify American Sign Language fingerspelling from depth and colour images. Expert Systems, 34(3), e12197. https://doi.org/10.1111/exsy.12197

Sign language is used by approximately 70 million1 people throughout the world, and an automatic tool for interpreting it could make a major impact on communication between those who use it and those who may not understand it. However, computer inte... Read More about A convolutional neural network to classify American Sign Language fingerspelling from depth and colour images.