A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector
(2018)
Book Chapter
Ravasan, A., & Mansouri, T. (2018). A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector. In Intelligent systems : concepts, methodologies, tools, and applications (1050-1067). IGI Global. https://doi.org/10.4018/978-1-5225-5643-5.ch044
Data mining has a tremendous contribution for researchers to extract the hidden knowledge and information which have been inherited in the raw data. This study has proposed a brand new and practical fuzzy analytic network process (FANP) based weighte... Read More about A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector.