Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan
(2014)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2014, December). Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan. Presented at Contemporary Marketing Conference, Edinburgh University Business School
The role of shopping environment in deriving customers’ response has been substantially addressed in marketing literature, however, the focus has been considerably limited to certain physical environment factors such as music, light and scent. Less a... Read More about Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan.