All Outputs (4)

Resurrecting information technology adoption models : a theoretic foundation (2015)
Journal Article
a theoretic foundation. International journal of research in management & technology (Print), 5(6), 400-408

The Information Technology (IT) has generated competing models, each of which has a different set of adoption and acceptance determinants. This paper includes an overview of the models and theories of predicting, explaining and understanding the hu... Read More about Resurrecting information technology adoption models : a theoretic foundation.

The key factors affecting B2C acceptance in Egypt : an empirical investigation (2015)
Journal Article
Al-Sahouly, I., & Rashid, T. (2015). The key factors affecting B2C acceptance in Egypt : an empirical investigation. International journal of research in management & technology (Print), 5(6), 385-399

This research aims at investigating the effect of interrelated micro-variables (level of trust, perceived security and perceived self-efficacy) and macro-variables (availability of active legislations and technological level) on the acceptance of E-c... Read More about The key factors affecting B2C acceptance in Egypt : an empirical investigation.

Design factors-customer behaviour relationship: The mediating role of emotions and cognition (2015)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2015, July). Design factors-customer behaviour relationship: The mediating role of emotions and cognition. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

Although the role of retail environment in general in affecting customer behaviour is highly acknowledged by marketing scholars, the mechanism of the effect is still a promising area of research. This working paper presents a conceptual framework to... Read More about Design factors-customer behaviour relationship: The mediating role of emotions and cognition.

CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles (2015)
Journal Article
Rashid, T., & Patten, E. CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles. Manuscript submitted for publication

2013 is the 20th birth-year of the World Wide Web, probably the most important technological invention since Gutenberg’s letterpress. It has enormous impact on people’s lives. In Germany, where bricks and mortar sales have stagnated over the last few... Read More about CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles.