Business IT strategy in action : case study of #PUPRU
(2016)
Journal Article
Chen, Y., Griffiths, M., & Dron, R. (2016). Business IT strategy in action : case study of #PUPRU. GSTF journal on business review (Online), 4(4), https://doi.org/10.5176/2010-4804_4.4.399
Predicted key business IT trends through to 2020 acknowledge there will be increased adoption of disruptive technologies that will impact within business contexts (Gartner (1), 2015). These include moves to small-screen marketing, rising value of big... Read More about Business IT strategy in action : case study of #PUPRU.