How to maintain the sustainable development of a business platform : a case study of Pinduoduo social commerce platform in China
(2019)
Journal Article
Zhao, W., Wang, A., & Chen, Y. (2019). How to maintain the sustainable development of a business platform : a case study of Pinduoduo social commerce platform in China. Sustainability, 11(22), e6337. https://doi.org/10.3390/su11226337
At present, the ‘platform business model’ has indicated innovative potentials not just in traditional industrial sectors such as telecommunications, IT and retail, but also other sectors like social commerce. However, ‘Platform’ is not static as it i... Read More about How to maintain the sustainable development of a business platform : a case study of Pinduoduo social commerce platform in China.