Studying social media communities : blending methods with netnography
(2019)
Other
Fenton, A., & Procter, C. (2019). Studying social media communities : blending methods with netnography
In his work ‘Netnography Redefined’, Kozinets (2015), highlights the massive growth of online communities, calling for new ways of conducting research online. This research explains an application of this approach providing a valuable methodological... Read More about Studying social media communities : blending methods with netnography.