Conspicuous consumption : a study of exceptional consumer behaviour
(1980)
Thesis
Mason, R. Conspicuous consumption : a study of exceptional consumer behaviour. (Thesis). Salford : University of Salford
The thesis offers a detailed study of that part of consumer behaviour which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e.... Read More about Conspicuous consumption : a study of exceptional consumer behaviour.