All Outputs (2)

News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels (2019)
Thesis
Alabdalkarim, S. (in press). News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels. (Thesis). University of Salford

This research is an attempt to examine the use of news programmes as a means of branding television news channels in the Arab World. The researcher used a quantitative content analysis of the news programmes as well as semi-structured interviews with... Read More about News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels.

An exploratory study of new media adoption for participatory programming in southwest Nigeria’s radio stations (2018)
Thesis
Oni, O. (in press). An exploratory study of new media adoption for participatory programming in southwest Nigeria’s radio stations. (Thesis). University of Salford

This study uses mixed methods to closely investigate how journalistic role conceptions and perceived attributes of new technologies, among other external forces, shape broadcast journalists’ intention and actual use of new media technologies. An inte... Read More about An exploratory study of new media adoption for participatory programming in southwest Nigeria’s radio stations.