All Outputs (6)

What is the role of emotions on football fans in affecting online video virality? (Case study of Salford City FC) (2020)
Thesis

Viral video marketing is an expensive process and there is limited scholarly research about what makes video content go viral. A few online communities such as football clubs are keen to explore video virality to engage their audiences. One such club... Read More about What is the role of emotions on football fans in affecting online video virality? (Case study of Salford City FC).

Social media (2016)
Book Chapter
Fenton, A., & Mohamad, M. (2016). Social media. In A. Heinze, & G. Fletcher (Eds.), Digital and social media marketing : a results-driven approach (190-213). Routledge

In this chapter you will:
1) understand the dynamics of social media-based communities, their composition and behaviours
2) learn to conduct a social media audit including competitor analysis
3) recognise the importance of a blog as a centre of... Read More about Social media.

Blended learning in Saudi Arabia girls' secondary schools : an exploratory case study (2012)
Thesis

Blended learning (BL) has been the subject of much research recently, and the present
dissertation adds to this growing body of knowledge as the first substantial study on BL in
secondary education for girls in Saudi Arabia. Based on field work com... Read More about Blended learning in Saudi Arabia girls' secondary schools : an exploratory case study.

Understanding the pre-evaluation process of information system investment : a case of the Jordanian banking sector (2011)
Thesis

The general purpose of this research is to close a gap in knowledge by generating new
knowledge and understanding of the pre-evaluation structures, procedures and practices
adopted by a large Jordanian bank in justifying information system (IS) i... Read More about Understanding the pre-evaluation process of information system investment : a case of the Jordanian banking sector.

Impact of performance management system on organisational performance of higher education institutions : a case study of Pakistan
Thesis
Kanwal, S. (in press). Impact of performance management system on organisational performance of higher education institutions : a case study of Pakistan. (Dissertation). University of Salford

Higher education institutions (HEIs) are constantly striving for better quality and effectiveness with a paucity of resources, while simultaneously expected to exhibit greater transparency and accountability in their procedures. Academic institutions... Read More about Impact of performance management system on organisational performance of higher education institutions : a case study of Pakistan.

The readiness of open access policy implementation : a case study within a Kuwaiti higher education institute
Thesis
Allamki, Z. The readiness of open access policy implementation : a case study within a Kuwaiti higher education institute. (Thesis). University of Salford

Open access (OA) policy is becoming an increasingly important element of information management initiatives in academic institutions. The aim of this research is to explore the perception towards OA and identify the factors that influence the readine... Read More about The readiness of open access policy implementation : a case study within a Kuwaiti higher education institute.