Strategic market planning in China : a means-end chain approach to market segmentation within the Beijing mobile phone market
(2007)
Thesis
Sun, Q. Strategic market planning in China : a means-end chain approach to market segmentation within the Beijing mobile phone market. (Thesis). University of Salford
With a dramatic economic growth rate of 10% per year, China, as one of the Big Emerging Markets, has drawn increasing attention from both academia and industry. Its market potential and growth rate is believed to be the top attraction for global inve... Read More about Strategic market planning in China : a means-end chain approach to market segmentation within the Beijing mobile phone market.