Skip to main content

Research Repository

Advanced Search

All Outputs (1)

Ethnocentric consumption of Malaysian consumers and acculturating migrants (2010)
Thesis
Sahak, S. Ethnocentric consumption of Malaysian consumers and acculturating migrants. (Thesis). Salford : University of Salford

This thesis investigates ethnocentric behaviour (i.e. favouritism for home country
products) among consumers who had migrated to a foreign country and those living in
their home country. The work was underpinned by two key... Read More about Ethnocentric consumption of Malaysian consumers and acculturating migrants.