Ethnocentric consumption of Malaysian consumers and acculturating migrants
(2010)
Thesis
Sahak, S. Ethnocentric consumption of Malaysian consumers and acculturating migrants. (Thesis). Salford : University of Salford
This thesis investigates ethnocentric behaviour (i.e. favouritism for home country
products) among consumers who had migrated to a foreign country and those living in
their home country. The work was underpinned by two key...
Read More about Ethnocentric consumption of Malaysian consumers and acculturating migrants.