All Outputs (2)

The transformation to Industry 4.0 for sustained competitive advantage: Case studies of dynamic multinational corporations (2024)
Thesis
Bangalore Hanumanthe Gowda, S. (2024). The transformation to Industry 4.0 for sustained competitive advantage: Case studies of dynamic multinational corporations. (Thesis). University of Salford

The transformation to Industry 4.0 for sustained competitive advantage: Case studies of dynamic multinational corporations Many historians credit the origins of the industrial revolution in the eighteenth century to Great Britain, which transfor... Read More about The transformation to Industry 4.0 for sustained competitive advantage: Case studies of dynamic multinational corporations.

Digital and Social Media Marketing (2020)
Book
(2020). A. Heinze, G. Fletcher, T. Rashid, & A. Cruz (Eds.), Digital and Social Media Marketing. Taylor and Francis. https://doi.org/10.4324/9780429280689

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight i... Read More about Digital and Social Media Marketing.