Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector
(2022)
Thesis
Zhang, M. Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector. (Thesis). University of Salford
The thesis considers challenges in sustainability marketing in the fast fashion sector. This is in light of discourse by some commentators in relation to perceived unsustainable brand image and misinterpretation in communications between consumers an... Read More about Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector.