Shaping successful tourism development: the role of visitor and non-visitor research
(2002)
Book Chapter
Leighton, D., & Sterry, P. (2002). Shaping successful tourism development: the role of visitor and non-visitor research. In J. Akama, & P. Sterry (Eds.), Cultural tourism in Africa: strategies for the new millenium (211-221). Arnhem, The Netherlands: Association for Tourism and Leisure Education (ATLAS)
One of the main determinants of successful cultural tourism is clearly responding to the needs of visitors. Developing explicitly targeted and professional studies to assist planning, design and development is crucial and the importance of profession... Read More about Shaping successful tourism development: the role of visitor and non-visitor research.