All Outputs (4)
Dancing with Douyin: An Exploration of Content Marketing in Douyin’s Fashion Community. (2025)
Thesis
Over the past six years, Douyin has become one of China’s most popular social media platforms (Zheng, 2023) yet academic work on it is still in its relative infancy. Many fashion brands have started marketing on Douyin, but there is a gap in knowledg... Read More about Dancing with Douyin: An Exploration of Content Marketing in Douyin’s Fashion Community..
An Investigation Into The Media Representation of the Almajiri System In Bauchi State, Nigeria (2024)
Thesis
The focus of this research, “An Investigation Into The Media Representation of the Almajiri
System In Bauchi State, Nigeria”, is to explore how media organisations represent the
conflictual relationship between the Almajiri system and Bauchi societ... Read More about An Investigation Into The Media Representation of the Almajiri System In Bauchi State, Nigeria.
Citizen Participation and Strategic Communication through Twitter: Food Waste Awareness in the Kingdom of Saudi Arabia (2024)
Thesis
This study investigates the under-researched topic of the extent to which – and how – Twitter
is used to undertake food waste awareness campaigns by food bank organisations in the
Kingdom of Saudi Arabia (KSA). It provides a better understanding of... Read More about Citizen Participation and Strategic Communication through Twitter: Food Waste Awareness in the Kingdom of Saudi Arabia.