All Outputs (2)

Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector. (2024)
Thesis

Cause relate marketing (CRM) is one of the several forms of corporate social
responsibility (CSR) initiatives in which brands link the sale of products, and services
to the support for a cause or charity (NGO). Online CRM is a strategic and tactica... Read More about Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector..

Factors Influencing Consumer Perceptions of Service Quality in Caribbean Service Firms (2003)
Journal Article

This empirical study seeks to examine the factors that influence
consumer perceptions of service quality in a Caribbean
country- Trinidad & Tobago. Specifically, the usefulness of an
importance-performance, non-difference paradigm in quality... Read More about Factors Influencing Consumer Perceptions of Service Quality in Caribbean Service Firms.