All Outputs (7)

Management and visualisation: seeing beyond the strategic (2022)
Book
Fletcher, G. (2022). Management and visualisation: seeing beyond the strategic. London: Routledge. https://doi.org/10.4324/9781003304166

As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the re... Read More about Management and visualisation: seeing beyond the strategic.

A cat directory of art movements: As visualised by AI (2022)
Book
Fletcher, G. (2022). A cat directory of art movements: As visualised by AI. University of Salford. https://doi.org/10.17866/RD.SALFORD.21040060

This directory explore the use of AI text to image generators by prompting these systems to generate images in the style of specific art movements. This book is an exploratory work in prompt engineering as well as a practical guide to art movements.

Creative Problem Solving: A visual provocations book (2022)
Book
Fletcher, G. (2022). Creative Problem Solving: A visual provocations book. University of Salford. https://doi.org/10.17866/RD.SALFORD.20343492.V1

Visual provocations relating to problem solving and decision-making. Covers a range topics with visually provocative imagery generated by AI. This book provides indicative prompts for visualising abstract concepts (i.e. many concepts found in busines... Read More about Creative Problem Solving: A visual provocations book.

Understanding Organisations: visual provocations book (2022)
Book
Flecther, G. (2022). Understanding Organisations: visual provocations book. University of Salford. https://doi.org/10.17866/RD.SALFORD.20292384.V1

This book provides a series of visualisations that prompt the reader to consider the organisation in different ways. The visual provocations also reflect the current state of art of artificial intelligence text-to-image generators.

Creating a Successful Digital Presence (2021)
Book
Fletcher, G., & Adolphus, N. (2021). Creating a Successful Digital Presence. Taylor and Francis. https://doi.org/10.4324/9781003026587

Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently st... Read More about Creating a Successful Digital Presence.

Digital and Social Media Marketing (2020)
Book
(2020). A. Heinze, G. Fletcher, T. Rashid, & A. Cruz (Eds.), Digital and Social Media Marketing. Taylor and Francis. https://doi.org/10.4324/9780429280689

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight i... Read More about Digital and Social Media Marketing.

Strategic Digital Transformation : a results-driven approach (2019)
Book
Fenton, A., Fletcher, G., & Griffiths, M. (2019). Strategic Digital Transformation : a results-driven approach. Oxon: Routledge

Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Intern... Read More about Strategic Digital Transformation : a results-driven approach.