Skip to main content

Research Repository

Advanced Search

All Outputs (69)

Web document analysis (2007)
Book Chapter
Hu, J. (2007). Web document analysis. In B. Chaudhuri (Ed.), Digital document processing: major directions and recent advances (407-416). Springer

Managing the visitor's experience through internal marketing (2007)
Book Chapter
Leighton, D., & Varey, R. (2007). Managing the visitor's experience through internal marketing. In S. Kusluvan (Ed.), Managing employee attitudes and behaviours in the tourism and hospitality industry (415-432). Nova Publishers

There are many issues to face in taking the step forward in managing visitor experience rather than managing employee tasks. Taking the principles of internal marketing as a management strategy recognises that this requires particular emphasis on the... Read More about Managing the visitor's experience through internal marketing.