The effects of supply chain management (SCM) activities and their impact upon festival management and the customer experience
(2017)
Book Chapter
Kelly, S., & Ryan, W. (2017). The effects of supply chain management (SCM) activities and their impact upon festival management and the customer experience. In A. Jepson, & A. Clarke (Eds.), Power, Construction and Meaning in Festivals (109-128). Abingdon: Routledge
As the number of festivals and the need to provide more satisfying customer experiences continue to grow, the challenges faced by festival managers have become more complicated than ever. The demand to reduce costs and deal with the increasingly comp... Read More about The effects of supply chain management (SCM) activities and their impact upon festival management and the customer experience.