Japan : fictionality, transmedia national branding and the Tokyo 2020 Olympic Games
(2018)
Book Chapter
Hernandez Perez, M. (2018). Japan : fictionality, transmedia national branding and the Tokyo 2020 Olympic Games. In M. Freeman, & W. Proctor (Eds.), Global convergence cultures : transmedia Earth (175-191). London: Routledge. https://doi.org/10.4324/9781315188478-11
The chapter aims to examine the concept of transmediality (or cross-mediality) in relation to institutional communication in Japan. To do this, it examines several case studies within the current Japanese society, with special attention to crisis com... Read More about Japan : fictionality, transmedia national branding and the Tokyo 2020 Olympic Games.