CRM packaged software: a study of organisational experiences
(2003)
Journal Article
Light, B. (2003). CRM packaged software: a study of organisational experiences. Business Process Management Journal, 9(5), 603-616. https://doi.org/10.1108/14637150310496712
Customer Relationship Management (CRM) packaged software has become a key contributor to attempts at aligning business and IT strategies in recent years. Throughout the 1990s there was, in many organisations strategies, a shift from the need to mana... Read More about CRM packaged software: a study of organisational experiences.