All Outputs (2)

Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs (2014)
Journal Article
Maheshwari, V., Lodorfos, G., & Jacobsen, S. (2014). Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs. International Journal of Business Administration, 5(6), 13-23. https://doi.org/10.5430/ijba.v5n6p13

Marketing strategies for brands have shifted its focus on relationships and value creation that directly links to brand loyalty, is the main focus of this paper and two key factors: brand experience and brand commitment, within automotive sector, are... Read More about Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs.

Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool' (2014)
Journal Article
Maheshwari, V., Lodorfos, G., & Vandewalle, I. (2014). Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'. International Journal of Business and Globalisation, 13(1), 104-121. https://doi.org/10.1504/ijbg.2014.063398

To date, there has been no investigation into the roles and interrelationships of various stakeholder groups in developing place branding. Similarly, there is limited previous research that examines the links between stakeholders, place branding and... Read More about Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'.