Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement
(2021)
Journal Article
Pagan, K., Giraldi, J., Maheshwari, V., Paula, A., & Oliveira, J. (2021). Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, 33(4), 481-501. https://doi.org/10.1108/ijwbr-08-2020-0043
Purpose This study aims to analyse the impact of the country of origin of wines on cognitive processing and preferences through brain responses for consumers from the perspective of gender and the level of involvement. Design/methodology/approach... Read More about Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement.