Investigating inclusive entrepreneurial ecosystem through the lens of Bottom of the Pyramid (BOP) theory : case study of Taobao Village in China
(2021)
Journal Article
Zhao, Y., Wang, A., Chen, Y., & Liu, W. (2021). Investigating inclusive entrepreneurial ecosystem through the lens of Bottom of the Pyramid (BOP) theory : case study of Taobao Village in China. Chinese Management Studies, 15(3), 613-640. https://doi.org/10.1108/CMS-05-2020-0210
Purpose Entrepreneurial ecosystem is a frontier issue in the field of enterprise strategy and entrepreneurship. As suggested by bottom of the pyramid (BOP) theory, entrepreneurs from base of the pyramid can gain the benefits of economic growth by ob... Read More about Investigating inclusive entrepreneurial ecosystem through the lens of Bottom of the Pyramid (BOP) theory : case study of Taobao Village in China.