All Outputs (5)

Investigating inclusive entrepreneurial ecosystem through the lens of Bottom of the Pyramid (BOP) theory : case study of Taobao Village in China (2021)
Journal Article
Zhao, Y., Wang, A., Chen, Y., & Liu, W. (2021). Investigating inclusive entrepreneurial ecosystem through the lens of Bottom of the Pyramid (BOP) theory : case study of Taobao Village in China. Chinese Management Studies, 15(3), 613-640. https://doi.org/10.1108/CMS-05-2020-0210

Purpose Entrepreneurial ecosystem is a frontier issue in the field of enterprise strategy and entrepreneurship. As suggested by bottom of the pyramid (BOP) theory, entrepreneurs from base of the pyramid can gain the benefits of economic growth by ob... Read More about Investigating inclusive entrepreneurial ecosystem through the lens of Bottom of the Pyramid (BOP) theory : case study of Taobao Village in China.

Towards a unified model of HCI and ISB for user interfaces (2020)
Journal Article
Alazemi, T., Chen, Y., & Kutar, M. (2020). Towards a unified model of HCI and ISB for user interfaces. Heliyon, 6(9), e04662. https://doi.org/10.1016/j.heliyon.2020.e04662

This study aims to identify the steps in which users of academic libraries search for information and interact with the libraries' web interfaces. The study draws on models from the disciplines of human-computer interaction (HCI) and information-seek... Read More about Towards a unified model of HCI and ISB for user interfaces.

How to maintain the sustainable development of a business platform : a case study of Pinduoduo social commerce platform in China (2019)
Journal Article
Zhao, W., Wang, A., & Chen, Y. (2019). How to maintain the sustainable development of a business platform : a case study of Pinduoduo social commerce platform in China. Sustainability, 11(22), e6337. https://doi.org/10.3390/su11226337

At present, the ‘platform business model’ has indicated innovative potentials not just in traditional industrial sectors such as telecommunications, IT and retail, but also other sectors like social commerce. However, ‘Platform’ is not static as it i... Read More about How to maintain the sustainable development of a business platform : a case study of Pinduoduo social commerce platform in China.

Internal fission strategies in corporate entrepreneurship : a case study in China (2019)
Journal Article
Zhao, W., Liu, W., & Chen, Y. (2019). Internal fission strategies in corporate entrepreneurship : a case study in China. Sustainability, 11(19), 5275. https://doi.org/10.3390/su11195275

Although the research of corporate entrepreneurship has continued to advance, few studies investigate corporate entrepreneurial activities within existing organizations in emerging market firms based on a case study approach. Building on a case study... Read More about Internal fission strategies in corporate entrepreneurship : a case study in China.

Business IT strategy in action : case study of #PUPRU (2016)
Journal Article
Chen, Y., Griffiths, M., & Dron, R. (2016). Business IT strategy in action : case study of #PUPRU. GSTF journal on business review (Online), 4(4), https://doi.org/10.5176/2010-4804_4.4.399

Predicted key business IT trends through to 2020 acknowledge there will be increased adoption of disruptive technologies that will impact within business contexts (Gartner (1), 2015). These include moves to small-screen marketing, rising value of big... Read More about Business IT strategy in action : case study of #PUPRU.