A study of the influence of religiosity, materialism and animosity on consumer ethnocentric behaviour
(2012)
Thesis
Sandhu, M. A study of the influence of religiosity, materialism and animosity on consumer ethnocentric behaviour. (Thesis). University of Salford
The main focus of this thesis is to investigate consumer ethnocentric behaviour (indeed morality, appropriateness to buy domestic products; Shimp and Sharma, 1987) and the effect of different socio-cultural and psychological constructs namely relig... Read More about A study of the influence of religiosity, materialism and animosity on consumer ethnocentric behaviour.