All Outputs (2)

A framework of intra-organisational knowledge sharing practices in implementing BIM within the Malaysian construction industry (2019)
Thesis
Musa, S. (in press). A framework of intra-organisational knowledge sharing practices in implementing BIM within the Malaysian construction industry. (Thesis). University of Salford

The Malaysian construction industry has been urged by the government to implement BIM to become a stable, developed, and modernised country by the year 2020. In the Malaysian context, research has shown that BIM implementation is relatively low and i... Read More about A framework of intra-organisational knowledge sharing practices in implementing BIM within the Malaysian construction industry.

An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry (2019)
Thesis
Hadidan, W. An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry. (Thesis). University of Salford

The modern business environment has undergone fundamental changes – shifting from being production-inclined to being service driven; a situation that has resulted in a shift from the traditional ways of conducting organisational and marketing process... Read More about An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry.