E-brand management in Indian SMEs : a strategic perspective
(2019)
Thesis
Nambiar, D. E-brand management in Indian SMEs : a strategic perspective. (Dissertation). University of Salford
The intense competitive environment combined with discerning consumers and varied attention span persuades brands to be outstanding and distinct. A strong brand develops an emotional connect amongst organisations and customers by generating substan... Read More about E-brand management in Indian SMEs : a strategic perspective.