Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives
Thesis
Mtonga, V. (in press). Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives. (Thesis). University of Salford
The success of relationship-based loyalty programs across many industries, for example retailing, airline and tourism industries (Sharp & Sharp, 1997; Wright & Sparks, 1999; Martín, Román & Espino, 2011; Ou et al., 2011; du Toit & Can... Read More about Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives.