Airline Customer Experiences: A Study of Touchpoints and their Role in Shaping Purchase Intent Among Frequent Flyers on Long Haul Flights
(2024)
Thesis
AlKhashti, F. (2024). Airline Customer Experiences: A Study of Touchpoints and their Role in Shaping Purchase Intent Among Frequent Flyers on Long Haul Flights. (Thesis). University of Salford
Purpose The purpose of this study has been to examine the impact of airline touchpoints on customer purchase intent, particularly for frequent flyers on long-haul flights. Specifically, it aimed to assess the complexities of customer decision-making... Read More about Airline Customer Experiences: A Study of Touchpoints and their Role in Shaping Purchase Intent Among Frequent Flyers on Long Haul Flights.