Managing design in the extended enterprise
(2003)
Journal Article
Wootton, A., Bruce, M., Cooper, R., Hands, D., & Daly, L. (2003). Managing design in the extended enterprise. Building Research and Information, 31(5), 367-378. https://doi.org/10.1080/0961321032000107555
Design is a key driver of the innovation process. It is the creative engine underpinning a new product or service. Quite often, however, design is treated as the Cinderella of the innovation process and as such can be neglected and not managed as int... Read More about Managing design in the extended enterprise.