An investigation into customer loyalty and relationship marketing : case UK grocery retailing and telecommunication sectors
(2005)
Thesis
Boukhobza, T. An investigation into customer loyalty and relationship marketing : case UK grocery retailing and telecommunication sectors. (Thesis). University of Salford
This research investigates customer loyalty and relationship marketing theories into two different commercial sectors in the UK, namely grocery retailing and telecommunication. The study is divided into two major parts. The first part examines consum... Read More about An investigation into customer loyalty and relationship marketing : case UK grocery retailing and telecommunication sectors.