Analogies and mental simulations in learning for really new
products: The role of visual attention
(2008)
Journal Article
products: The role of visual attention
Really new products (RNPs) create new product categories or at least significantly
expand existing ones. The development of RNPs is a strategic priority for most
companies. However, 40% to 90% of new products fail, often due to consumers’
lack of...
Read More about Analogies and mental simulations in learning for really new
products: The role of visual attention.