Towards an understanding of satisfaction : the experiential and affective components
(2013)
Thesis
Uche, U. Towards an understanding of satisfaction : the experiential and affective components. (Thesis). University of Salford
The research investigates factors driving consumer satisfaction by examining the experiential and affective components of satisfaction. This research was motivated by the fact that service firms have tried to deal with the complexities of consumer... Read More about Towards an understanding of satisfaction : the experiential and affective components.