Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions
(2022)
Journal Article
Ferreira, L., Giraldi, J., Maheshwari, V., & Oliveira, J. (2022). Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions. International Journal of Event and Festival Management, 13(4), 486-505. https://doi.org/10.1108/ijefm-10-2021-0080
Purpose This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination. Design/methodology/approach This research considered the Rio... Read More about Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions.