All Outputs (2)

A framework of routines and capabilities that support capacity raising and development of innovative products and services within the digital business sector: exploring seen and obscure dimensions of the innovation processes of small and medium sized enterprises through the lens of Activity Theory (2022)
Thesis
dimensions of the innovation processes of small and medium sized enterprises through the lens of Activity Theory. (Thesis). University of Salford

Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective (2022)
Thesis
Jida, N. Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective. (Thesis). University of Salford

Recently, there has been an increase in studies on branding and tourism consumer destinations. These studies identify the major brand-related factors or the key reasons for destination choice among tourists, but these studies are Euro-American-centri... Read More about Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective.