Innovating free-to-air broadcasting: Social value, broadcast content, and personal mobile communications.
(2023)
Book Chapter
Simpson, S., & Rashid, I. (2023). Innovating free-to-air broadcasting: Social value, broadcast content, and personal mobile communications. In M. Puppis, & C. Ali (Eds.), Public service media’s contribution to society (175–192). Goteborg: Nordicom. https://doi.org/10.48335/9789188855756-9
This chapter analyses recent evidence of efforts by broadcast players to move into personal mobile communications through the delivery of broadcast content to smartphones. It explores innovation strategies related to the broadcast distribution channe... Read More about Innovating free-to-air broadcasting: Social value, broadcast content, and personal mobile communications..