Understanding the Role of Servant Leadership in the Hospitality Sector: AN INTERNAL MARKETING STRATEGY PERSPECTIVE
(2023)
Thesis
Almomani, M. (2023). Understanding the Role of Servant Leadership in the Hospitality Sector: AN INTERNAL MARKETING STRATEGY PERSPECTIVE. (Thesis). University of Salford
The main purpose of the study is to understand the importance of servant leadership, which is considered to be a critical component of internal marketing, in influencing Jordanian hotel frontline employees’ constructive deviance. This study proposes... Read More about Understanding the Role of Servant Leadership in the Hospitality Sector: AN INTERNAL MARKETING STRATEGY PERSPECTIVE.