Design factors-customer behaviour relationship: The mediating role of emotions and cognition (2015)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2015, July). Design factors-customer behaviour relationship: The mediating role of emotions and cognition. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

Although the role of retail environment in general in affecting customer behaviour is highly acknowledged by marketing scholars, the mechanism of the effect is still a promising area of research. This working paper presents a conceptual framework to... Read More about Design factors-customer behaviour relationship: The mediating role of emotions and cognition.

CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles (2015)
Journal Article
Rashid, T., & Patten, E. CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles. Manuscript submitted for publication

2013 is the 20th birth-year of the World Wide Web, probably the most important technological invention since Gutenberg’s letterpress. It has enormous impact on people’s lives. In Germany, where bricks and mortar sales have stagnated over the last few... Read More about CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles.