Design factors-customer behaviour relationship: The mediating role of emotions and cognition (2015)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2015, July). Design factors-customer behaviour relationship: The mediating role of emotions and cognition. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

Although the role of retail environment in general in affecting customer behaviour is highly acknowledged by marketing scholars, the mechanism of the effect is still a promising area of research. This working paper presents a conceptual framework to... Read More about Design factors-customer behaviour relationship: The mediating role of emotions and cognition.

CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles (2015)
Journal Article
Rashid, T., & Patten, E. CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles. Manuscript submitted for publication

2013 is the 20th birth-year of the World Wide Web, probably the most important technological invention since Gutenberg’s letterpress. It has enormous impact on people’s lives. In Germany, where bricks and mortar sales have stagnated over the last few... Read More about CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles.

Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan (2014)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2014, December). Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan. Presented at Contemporary Marketing Conference, Edinburgh University Business School

The role of shopping environment in deriving customers’ response has been substantially addressed in marketing literature, however, the focus has been considerably limited to certain physical environment factors such as music, light and scent. Less a... Read More about Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan.

A review of research on CRM implementation: Present trends and new challenges
Presentation / Conference
Abubakar, M., Sahadev, S., & Rashid, T. A review of research on CRM implementation: Present trends and new challenges. Presented at Academy of Marketing Conference 2014, Bournemouth

Purpose: Customer Relationship Management is still one of the most potent methodology/tool in achieving a truly customer oriented marketing strategy (Knox et al, 2012). Despite the fact that it has achieved the maturity stage and hence has become qui... Read More about A review of research on CRM implementation: Present trends and new challenges.

An investigation of the factors affecting the readiness to implement the EFQM excellence model : an interpretive case study of the Syrian banking sector
Thesis
Al-Sayeed Assad, D. An investigation of the factors affecting the readiness to implement the EFQM excellence model : an interpretive case study of the Syrian banking sector. (Thesis). University of Salford

In the 21st century, quality has become one of the most pressing issues in the world of business. Indeed, service quality management is a primary need for business survival. Quality management has been recognized as a comprehensive management philoso... Read More about An investigation of the factors affecting the readiness to implement the EFQM excellence model : an interpretive case study of the Syrian banking sector.