Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG (2015)
Presentation / Conference
Fenton, A. (2015, December). Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG. Presented at UKAIS & British Academy of Management E-business and E-government SIG, Newcastle University

This research focuses on a new era for Salford City Football Club (SCFC). SCFC currently sit in the 8th tier of English football and have been taken over by ex-Manchester United players the ‘class of ‘92’. The new era heralds an unusual case of a no... Read More about Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG.

Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’ (2015)
Presentation / Conference
a case study of Salford City FC, a ‘digital football club’. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

This paper is written in year one of a five year longitudinal ethnography, six months into my PhD studies. Significant progress has been made so far. I am currently part way through my literature review and I am currently refining my research questio... Read More about Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’.