Teddy bears and perfumes: advertising information - knowledge management at its best!
(1998)
Presentation / Conference
Burke, M. (1998, November). Teddy bears and perfumes: advertising information - knowledge management at its best!. Presented at Sixth International Symposium for Information Science (ISI 1998), Prague, Czech Republic
This paper will examine the issues surrounding marketing in today’s business orientated climate and the role of knowledge managers as providers of information.