Teddy bears and perfumes: advertising information - knowledge management at its best!

Burke, ME

Abstract

This paper will examine the issues surrounding marketing in today’s business orientated climate and the role of knowledge managers as providers of information.

Citation

Burke, M. (1998, November). Teddy bears and perfumes: advertising information - knowledge management at its best!. Presented at Sixth International Symposium for Information Science (ISI 1998), Prague, Czech Republic

• Presentation Conference Type: Other
• Conference Name: Sixth International Symposium for Information Science (ISI 1998)
• Conference Location: Prague, Czech Republic
• Start Date: Nov 3, 1998
• End Date: Nov 7, 1998
• Deposit Date: Apr 17, 2009
• Publicly Available Date: Apr 17, 2009
• Additional Information: Additional Information : Conference proceedings: Knowledge Management and Communication systems, Workflow Management, Multimedia, Knowledge Transfer. Publisher: UVK Verlagsgesellschaft mbH, Constance.; Event Type : Conference