Personalising Twitter communication : an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education (2018)
Journal Article
Condie, J., Ayodele, I., Chowdhury, S., Powe, S., & Cooper, A. (2018). Personalising Twitter communication : an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education. Journal of Marketing for Higher Education, 28(2), 192-209. https://doi.org/10.1080/08841241.2018.1453910

Social media content generated by learning communities within universities is serving both pedagogical and marketing purposes. There is currently a dearth of literature related to social media use at the departmental level within Higher Education Ins... Read More about Personalising Twitter communication : an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education.