News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels
(2019)
Thesis
Alabdalkarim, S. (in press). News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels. (Thesis). University of Salford
This research is an attempt to examine the use of news programmes as a means of branding television news channels in the Arab World. The researcher used a quantitative content analysis of the news programmes as well as semi-structured interviews with... Read More about News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels.